Net News search results for: store marketing institute
Showing results 1 - 2 of 2
-
August 29, 2022
'Performance Marketing' Vs. Creating Future Demand: This Week's Cumulus/Westwood One Audio Active Group Blog Post
One standard advertising philosophy is "performance marketing" -- an incessant series of promotions and limited-time sales to grab consumers who are ready to buy now. But what happens when the pool of potential buy-now advertisers shrinks? In … more »
-
December 6, 2006
VNU To Develop In-Store Measurement Service
VNU's NIELSEN IN-STORE unit and the IN-STORE MARKETING INSTITUTE today (12/6) announced a partnership to launch a global measurement service that will measure consumer exposure to in-store marketing vehicles, including television and radio, shelf … more »
