Net News search results for: swmx ob
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April 16, 2007
SWMX Looks At Clear Channel/Google Deal As Great News
On the heels of the just-announced CLEAR CHANNEL and GOOGLE sales pact, SWMX COO BILL FIGENSHU points out in a memo to departments heads obtained by ALL ACCESS that the deal is a plus for his company and radio in general, citing the following points: - … more »
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March 27, 2007
SWMX Announces Strong Q4, 2006 Financials
SWMX INC. announced financial results for the fourth quarter and full year ended DECEMBER 31, 2006. Fourth-quarter highlights included transaction volume, representing gross billings, increased 52% to $7 million from $4.6 million in Q3 '06. Revenue … more »
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February 16, 2007
SWMX Sees 52% Increase In Q4 Marketplace Volume Over Q3
SOFTWAVE MEDIA EXCHANGE (SWMX) today announced it facilitated the placement of over $7 million in radio and TV advertising (marketplace volume) in the fourth quarter of 2006, a 52% increase over the $4.6 million transacted in the third quarter. … more »
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February 14, 2007
SWMX E-x-p-a-n-s-i-o-n
What's SWMX COO BILL FIGENSHU got up his sleeve? No, he's not announcing his candidacy for national office in DC, but you're close! Details soon, on ALL … more »
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February 8, 2007
Yucks & Bucks Comin' Up At RAB Via SWMX
ALL ACCESS hears that during SOFTWAVE MEDIA EXCHANGE's technology showcase presentation at the RAB tomorrow (2/9), the company's highly entertaining COO BILL FIGENSHU will do a live and demo of his company's services and actually place business on … more »
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January 9, 2007
SWMX Creates Latin Division; Sets Hernandez To Lead
SOFTWAVE MEDIA EXCHANGE (SWMX) announced the introduction of SWMX HISPANIC, a new division serving the company’s growing roster of Spanish-language broadcasters and advertisers. SWMX HISPANIC will provide advertiser access to leading media across … more »
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December 12, 2006
Ex-President Resigns From SWMX Board
SOFTWAVE MEDIA EXCHANGE (SWMX) has filed an 8-K with the SEC noting that former Pres. CHARLES OMPHALIUS has resigned his seat on the company's board, effective DECEMBER 5. OMPHALIUS was fired as Pres. in AUGUST and took the company to … more »
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December 7, 2006
Report: Google Begins Testing Radio Ad Service
GOOGLE INC. today (12/7) announced it has begun testing its radio advertising service, which it says will help sell ads on more than 700 radio stations in more than 200 U.S. markets, the ASSOCIATED PRESS reports. Potential advertisers were reportedly … more »
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November 28, 2006
SWMX Rivaling Google's dMarc In Radio Ad World
An interesting story appeared today (11/28) on STEVE BRYANT's GOOGLE WATCH, picking up on a BEAR STEARNS research note that indicates GOOGLE may be the 800-pound gorilla in the world of search engines, but SOFTWAVE MEDIA EXCHANGE is very dominant … more »
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November 8, 2006
SWMX Cashes In On Politics
SOFTWAVE MEDIA EXCHANGE INC. (SWMX) has quickly been embraced as a tool for political advertisers, with several million of television and radio ads placed over 15 weeks ahead of ELECTION DAY 2006. Launched in mid-JULY, SOFTWAVE’s political … more »