Net News search results for: the media audit/ipsos' may
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November 7, 2007
Bob Neil: 'Change PPM Recruitment M.O. Or We May Bolt'
One day after making pointed criticisms about ARBITRON's PPM methodology in its quarterly conference call, COX RADIO CEO BOB NEIL took the gloves off in an exclusive interview with ALL ACCESS and gave ARBITRON both barrels. Confirming reports that … more »
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September 11, 2006
Nielsen Considers Radio Ratings Bid
NIELSEN MEDIA RESEARCH may throw its hat into the radio ratings ring, with a spokeswoman for the company saying that NIELSEN is "in discussions with the evaluation team (of radio companies, led by CLEAR CHANNEL, reviewing new ratings technology) to … more »
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April 20, 2006
Another Agency Agrees To Review Smart Cell Phone Test Results
HOUSTON ad agency BRIVICMEDIA has signed up to participate in a review of the Smart Cell Phone test results from THE MEDIA AUDIT/IPSOS' MAY studies. In making the announcement, THE MEDIA AUDIT Pres. BOB JORDAN said, "We're moving fast and we're on … more »
