Net News search results for: the media audit/ipsos smart cell phone
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February 9, 2007
The Media Audit/Ipsos To Get Millions From B'casters For Houston Test; Arbitron Responds
As tipped this morning on ALL ACCESS, THE MEDIA AUDIT/IPSOS made the major announcement at RAB2007 that they will get millions from broadcasters for a full-market test in HOUSTON. CLEAR CHANNEL, COX, CUMULUS, ENTERCOM and RADIO ONE have all agreed to … more »
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November 8, 2006
The Media Audit And Ipsos 'Fully Committed' To Electronic Radio Measurement
THE MEDIA AUDIT and IPSOS MEDIA WORLDWIDE in joint announcement today (11/8) said they will start installing encoders in HOUSTON radio stations and initiate an "Expert Witness" in DECEMBER. Today's announcement comes five weeks after the firms … more »
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September 5, 2006
Media Audit To Do Live Demo Of Ipsos Smart Cell Phone
It's put up or shut up time. The NEXT GENERATION COMMITTEE, a group of 20 leading radio broadcasters and advertising agencies headed up by CLEAR CHANNEL to evaluate new electronic ratings measurement systems, is meeting in NEW YORK on SEPTEMBER 7th, and … more »
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August 7, 2006
The Media Audit Announces First Three Test Markets ... If They're Selected
THE MEDIA AUDIT/IPSOS has announced that, if its Smart Cell Phone is selected as the official measurement system by the radio industry for radio ratings, NEW YORK, LOS ANGELES and CHICAGO will be the first three markets to be surveyed after the … more »
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August 1, 2006
The Media Audit/Ipsos: NPR 4th Most-Listened-To Format
THE MEDIA AUDIT/IPSOS says that its 84 city, 114,035-respondent telephone study shows NATIONAL PUBLIC RADIO as the fourth most-listened-to format in radio, behind News-Talk, Country, and CHR. The company, one of the firms looking to provide radio … more »
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April 20, 2006
Another Agency Agrees To Review Smart Cell Phone Test Results
HOUSTON ad agency BRIVICMEDIA has signed up to participate in a review of the Smart Cell Phone test results from THE MEDIA AUDIT/IPSOS' MAY studies. In making the announcement, THE MEDIA AUDIT Pres. BOB JORDAN said, "We're moving fast and we're on … more »
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April 19, 2006
The Media Audit/Ipsos To Apply For MRC Accreditation; Ad Agency Agrees To Review Data
Following a MAY Field Test, THE MEDIA AUDIT/IPSOS has announced it will work closely and openly with the MEDIA RATINGS COUNCIL (MRC) to meet the research requisites of the organization in order to gain accreditation and to help develop the industry's … more »
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April 4, 2006
Media Audit/IPSOS To Include "Cell Phone-Only Households" Immediately
THE MEDIA AUDIT/IPSOS have announced that "Cell Phone-Only Households" will be included in Smart Cell Phone Media Measurement Methodology from Day One. BOB JORDAN, President of THE MEDIA AUDIT, said, "For many consumers, … more »
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March 29, 2006
Media Audit Set To Measure Streaming/Downloaded Radio-TV Content
THE MEDIA AUDIT continues its media campaign about its Smart Cell Phone technology, partnered with IPSOS, announcing that it will have the ability to measure streaming and download radio and TV content. Today's release notes: "Regardless of … more »
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March 28, 2006
The Media Audit Releases More Info About Houston Tests
THE MEDIA AUDIT/IPSOS has released further information about their much-publicized HOUSTON media tests, which are scheduled to take place in MAY, with test results shared with the industry later in the month. "We're moving thoughtfully fast and I'm … more »


