Net News search results for: the response rate and proportionality action plan
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July 17, 2009
Arbitron Reveals Accomplishments, Challenges in June 2009 PPM Metrics
ARBITRON released the JUNE data for the PPM samples and in-tabs, and while the ratings company met or exceeded almost all benchmarks in terms of overall DDI, certain demos such as Black 18-34 failed to meet the DDI and In-tab benchmarks. In a sense, … more »
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March 13, 2006
Arbitron Ups The Ante For Response Rates And Proportionality
ARBITRON has introduced "THE RESPONSE RATE AND PROPORTIONALITY ACTION PLAN," a comprehensive set of initiatives to bolster response rates and improve sample proportionality for 18-24 males. These steps that will be taken to bolster response … more »

