Net News search results for: the southern california broadcasters association

• August 4, 2014

  SCBA Sets Fall Radio And Digital Sales Training Classes

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) announced today their exclusive fall 2014 SOUTHERN CALIFORNIA BROADCASTERS UNIVERSITY (SCBU) Radio Sales Training Classes, which are set to begin SEPTEMBER 15th in LOS ANGELES. The 10-week SCBU … more »

• July 25, 2014

  SCBA Report Spotlights Listener Recall To Radio Vs. Digital

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION's latest White Paper Research Report, entitled "Consumer Response to Broadcast Radio Commercials vs. Digital and Social Media," is focused on new SCBA-commissioned research that compares the … more »

• July 2, 2014

  SCBA Pres. Writes About 'Digital Fraud'

  

  SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION Pres. THOM CALLAHAN writes about "the fraudulent and unregulated world of non-Radio digital display and video advertising" in his latest blog post entitled, “A Responsibility to the … more »

• June 17, 2014

  SCBA's Callahan: Bullish On Radio Sales Careers, Not On "Tech Bullies'

  

  SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION Pres. THOM CALLAHAN takes on “technology bullies” and talks up a career in Radio Sales Career in “Thought Leaders,” the latest post in his media blog. In it, he cites industries that … more »

• June 11, 2014

  SCBA Releases Q3 Market Guidance Report Early

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has released its Quarterly Market Guidance Report for Q3 early. Among the insight it culled from the data are: * Total cume in Q1 2014 rose to 10,524,700 in LOS ANGELES, a 2.0% growth rate. Cume in … more »

• June 5, 2014

  SCBA Graduates Record Number Of Sales Execs

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) had graduated a record number of new, fully trained Radio Sales Executives from its spring 2014 Southern California Broadcasters University (SCBU) Sales Training Classes. Thirty-three new sellers … more »

• May 6, 2014

  Southern California Broadcasters Association Research Suggests Moving TV Ad Dollars To Radio

  

  How much of your advertisers spending should go to radio rather than TV? The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION has released a report that concludes advertisers should take some of their existing TV budget, and move it to radio. The … more »

• April 28, 2014

  SCBA's Thom Callahan Takes Up Radio Careers

  

  SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION Pres. THOM CALLAHAN remains bullish on radio in his latest blog post, entitled “Like Moths to Radio’s Flame." Citing notable facts about SOUTHERN CALIFORNIA Radio, CALLAHAN believes that many … more »

• April 7, 2014

  Contract Filed For KDB-USC-SMC Deal

  

  The paperwork for the three-way deal that will put THE SANTA BARBARA FOUNDATION (PACIFIC BROADCASTING)Classical KDB/SANTA MONICA in the hands of the UNIVERSITY OF SOUTHERN CALIFORNIA as a simulcast of Classical KUSC/LOS ANGELES and USC's … more »

• March 26, 2014

  SCBA: SoCal Radio Ad Revenue Up 3.7% In February

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) reported "strong, across-the-board ad revenue market gains for FEBRUARY." The MILLER KAPLAN ARASE FEBRUARY 2014 Market Summary Report found that total market revenue grew by 3.7% for the … more »