Net News search results for: westwood one roi
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July 10, 2019
Former Westwood One Sportscaster John Tautges Passes Away
Former WESTWOOD ONE and SIRIUSXM PGA TOUR RADIO sportscaster JOHN TAUTGES died JULY 2nd at 63, according to a report by MATT FISHMAN at BARRETT SPORTS MEDIA and an obituary from FAIRFAX MEMORIAL FUNERAL HOME in VIRGINIA. TAUTGES started in television in … more »
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July 10, 2019
Nielsen Unveils Podcast Listener Buying Power Service
NIELSEN is launching a new podcast sales tool, the "Podcast Listener Buying Power Service," debuting with iHEARTMEDIA, CADENCE13, STITCHER, WESTWOOD ONE, and ADLARGE MEDIA's cabana as charter clients. The platform offers profiles of … more »
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June 27, 2019
New Lemonada Media Podcast Network Plans Launch Via Westwood One
CROOKED MEDIA "POD SAVE THE PEOPLE WITH DERAY" Exec. Producer JESSICA CORDOVA KRAMER and author and voice actor STEPHANIE WITTELS WACHS are launching a new podcast network, LEMONADA MEDIA, in partnership with WESTWOOD ONE PODCAST NETWORK. The … more »
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June 10, 2019
AM/FM, TV ROI Study Results From Westwood One
This week’s WESTWOOD ONE blog post reveals the results from a first-ever AM/FM radio and TV ROI study for a major national quick service restaurant chain. Commissioned by CUMULUS MEDIA | WESTWOOD ONE, NIELSEN conducted the study using PORTABLE … more »
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April 29, 2019
Westwood One Analyzes Impact Of Award-Winning Ads
WESTWOOD ONE and audio effectiveness platform VERITONIC have teamed to produce a new study on the AUDIO EFFECTIVENESS 2018 REPORT FOR CREATIVE EXCELLENCE AWARDS, which examined what advertisers can do to leverage sound to drive ROI. As revealed in its … more »
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April 19, 2019
Radio Winners Of National Headliner Awards Announced
The PRESS CLUB OF ATLANTIC CITY has announced the winners of its 85th National Headliner Awards for the radio categories. The first place winners include: Radio stations: Newscast, All Markets: TEXAS STANDARD, staff, "A Blue Wave" Breaking News … more »
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April 5, 2019
Westwood One/LeadsRX Study Looks At Direct-To-Consumer Retail, AM/FM And TV's Effectiveness In Generating Site Traffic Lift
WESTWOOD ONE and attribution form LEADSRX have partnered on a media attribution and awareness report looking at the direct-to-consumer retail category with data commissioned from MARU/MATCHBOX, concluding that using TV and AM/FM radio ads in combination … more »
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March 18, 2019
Westwood One To License Nielsen Media Impact Nationally
WESTWOOD ONE has expanded its relationship with NIELSEN to license the national version of NIELSEN MEDIA IMPACT (NMI) powered by NIELSEN's Total Media Fusion. NIELSEN MEDIA IMPACT, a cross-platform media planning and optimization solution, will … more »
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March 7, 2019
Thursday At Talk Show Boot Camp X: Adjusting To A Changing Talk Audience
THURSDAY was the first of two days of sessions at DON ANTHONY and GABE HOBBS' 10th annual TALK SHOW BOOT CAMP at the MARRIOTT MARINA DEL REY, and the talk began with HOBBS' annual deep dive into News-Talk ratings, then delved into looks at where … more »
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January 3, 2019
Robby Bridges Joins Townsquare Media As Operations/Brand Mgr. In Northern New England
Industry vet ROBBY BRIDGES has joined TOWNSQUARE MEDIA/PORTSMOUTH, NH as OM. He will directly oversee Country WOKQ and WPKQ (103.7 THE PEAK)/PORTLAND, ME as Brand Mgr., and co-host afternoons on Classic Hits WSHK. Prior, BRIDGES spent 11 years with … more »