Net News search results for: westwoodone nfl
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October 25, 2022
Cumulus/Westwood One Audio Active Group Studies Auto Aftermarket Shoppers
This week's CUMULUS MEDIA/WESTWOOD ONE AUDIO ACTIVE GROUP blog post by Chief Insights Officer PIERRE BOUVARD includes the fifth installment of a series of studies of the automotive aftermarket parts category commissioned from MARU/MATCHBOX in JUNE. … more »
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September 6, 2022
Cumulus/Westwood One Audio Active Group Looks At Political Radio Ad Best Practices
This week's blog post from CUMULUS MEDIA and WESTWOOD ONE's AUDIO ACTIVE GROUP includes data from a VERITONIC analysis of political radio advertising that points to best practices for political audio. In the study, station-specific ads using the … more »
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September 14, 2021
Cumulus Study Examines Listener Engagement, Ad Effectiveness Of Westwood One NFL Radio Broadcasts
A study commissioned by CUMULUS MEDIA to track fan engagement with the NFL and its WESTWOOD ONE game broadcasts is being promoted by the syndicator to show the effectiveness of the broadcasts for advertisers. The study was based on research from GfK MRI, … more »
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August 10, 2021
Westwood One Offers Case Studies In AM/FM Lifting B2B Campaigns
The latest WESTWOOD ONE corporate blog post by Chief Insights Officer PIERRE BOUVARD offers five case studies that he says showed brand lift for business-to-business clients using AM/FM radio campaigns. One of the case studies points to an unnamed … more »
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February 22, 2021
Westwood One Study Shows Impact Of AM/FM Ads For Streaming Video Service
WESTWOOD ONE commissioned a NIELSEN study to measure the impact of an AM/FM radio campaign on the syndicator's NFL coverage for a streaming video service and found substantial results in several key metrics. In the study, the campaign was shown to … more »
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October 30, 2019
Westwood One Blog Sings Praises Of Boomers
This week’s WESTWOOD ONE blog highlights the Boomer audience. While many advertisers insist on focusing their energies on Millennials, Boomers account for 54% of all disposable income, making them an important demographic brands can’t afford … more »
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August 7, 2019
'The Pat McAfee Show' To Debut Via Westwood One, DAZN September 9th
Former INDIANAPOLIS COLTS punter and BARSTOOL SPORTS podcaster PAT MCAFEE, who recently signed a deal to serve as a college football analyst at ESPN, has also signed deals with CUMULUS MEDIA's WESTWOOD ONE for a 10a-noon (ET) weekday radio show and … more »
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March 12, 2019
MusicMaster Brings You The WWRS 2019 Industry Awards Luncheon! Great Food, Music & Your Peers Are Honored While Young Star Whitney Woerz Plays
Hurry! Your time to save on WORLDWIDE RADIO SUMMIT 2019 REGISTRATION grows very short. The price goes up on MARCH 16th. Lock in your plans to attend WWRS 2019, now! One of the highlights of WWRS 2019 will be the INDUSTRY AWARDS LUNCHEON. 23 Industry … more »
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December 3, 2018
Cumulus/Westwood One's Pierre Bouvard Looks At Edison's Share Of Ear Third-Quarter Highlights
EDISON RESEARCH's Share of Ear study of American audio use recently released its third-quarter data, and CUMULUS/WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD takes a dive into the findings in a post at the syndicator's blog TODAY (12/3). … more »
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October 4, 2017
More Tom Petty Tributes Available For Radio
Two syndicators are offering TOM PETTY tributes set to air this weekend, OCTOBER 7th-8th. COMPASS MEDIA NETWORKS is offering a one-hour OFF THE RECORD with JOE BENSON special tribute to TOM PETTY to air this weekend, OCTOBER 7th-8th. Stations in … more »








