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June 15, 2022
Research Director Inc., PPM Exclusive May '22 Analysis For Seattle-Tacoma, Miami-Ft. Lauderdale-Hollywood, Detroit, Phoenix, Minneapolis-St. Paul
There are many things to celebrate during the month of MAY. Mom, CINCO DE MAYO, ARMED FORCES -- the list goes on. But for radio folks, there is really only one noteworthy event on our calendar. The 500 countdown! Am I right? Formats up and down the dial … more »
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May 18, 2022
Research Director Inc., PPM Exclusive April '22 Analysis For Seattle-Tacoma, Miami-Ft.Lauderdale-Hollywood, Detroit, Phoenix, Minneapolis-St.Paul
APRIL is a time of hope and renewal. Baseball fans across the nation believe in the possibility of their teams’ success (sit down, ORIOLES fans). The EASTER BUNNY spreads her bounty for children of all ages to discover and devour. And radio … more »
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April 21, 2022
Research Director Inc., PPM Exclusive March '22 Analysis For Seattle-Tacoma, Miami-Fort Lauderdale, Detroit, Phoenix, Minneapolis-St. Paul
The Ratings Experts from RESEARCH DIRECTOR, INC. – in lock step with the algorithm aces from XTRENDS – have been given our marching orders, which is better than being given our marching papers. We are here to focus on another round of radio … more »
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March 23, 2022
Research Director Inc., PPM Exclusive February '22 Analysis For Seattle-Tacoma, Miami-Fort Lauderdale, Detroit, Phoenix, Minneapolis-St. Paul
As we pointed out in our previous two missives, FEBRUARY was a busy month. We had the SUPER BOWL (take that, NFL), the easing of mask requirements, significant increases in gasoline, and an unnecessary and brutal war in UKRAINE. The Ratings Experts from … more »
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February 24, 2022
Research Director Inc., Exclusive January '22 PPM Analysis for Seattle-Tacoma, Miami-Fort Lauderdale-Hollywood, Detroit, Phoenix, And Minneapolis-St. Paul
Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had … more »
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January 27, 2022
Research Director Inc., Exclusive Holiday '21 PPM Analysis For Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Detroit, and Minneapolis-St. Paul
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt … more »
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January 3, 2022
Research Director Inc., Exclusive December 2021 PPM Analysis For Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Detroit, and Minneapolis-St. Paul
This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to … more »
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December 31, 2021
Research Director Inc., Exclusive December 2021 PPM Analysis For Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Detroit, and Minneapolis-St. Paul
This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to … more »
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December 30, 2021
Research Director Inc., Exclusive December 2021 PPM Analysis For Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Detroit, and Minneapolis-St. Paul
This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to … more »
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December 3, 2021
Research Director Inc., Exclusive November 2021 PPM Analysis For Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Detroit, And Minneapolis-St. Paul
The Ratings Experts from RESEARCH DIRECTOR, INC. along with the old cowhands from XTRENDS are back in the saddle again. It’s time for our third and final radio rodeo as we lasso the numbers from the NOVEMBER survey. This time we’ll see that … more »