Net News search results for: zenith
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October 14, 2014
Nielsen Global Pres. Says Rentrak Doesn't Let 'Facts Get In The Way Of A Good Press Release'
The war of words between NIELSEN and RENTRAK got a bit more heated YESTERDAY (10/13) when NIELSEN Global Pres. STEVE HASKER said RENTRAK never lets “the facts get in the way of a good press release.” The heated exchange began last week (NET … more »
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October 7, 2014
Upon Further Review: Zenith Media Just 'Testing' Rentrak In 3 Markets
Apparently news that ZENITH MEDIA would use RENTRACK as its "local TW currency" (NET NEWS, 10/6) was, to put it mildly, premature. MEDIAPOST.COM now reports ZENITH MEDIA clarifying things by noting that RENTRAK monitoring will be used in three … more »
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October 6, 2014
Just TV Ratings For Now -- But Zenith Shocks Many As It Drops Nielsen Data In Favor Of Rentrak
While only affecting TV at this time, the announcement this morning by ZENITH MEDIA Chief Data Officer ROB JAYSON that the media agency would drop NIELSEN, and begin using RENTRAK’s local TV audience measurement data as “the currency” … more »
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September 23, 2014
ZenithOptimedia Finds Digital Ad Technology Will Drive 5-6% Annual Adspend Growth
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016. According to … more »
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June 13, 2014
ZenithOptimedia Taps Ava Jordhamo As COO/North America
ZENITHOPTIMEDIA ups AVA JORDHAMO to the new post of COO/NORTH AMERICA. The position reports to CEO/Chairman TIM JONES, who said, “Our company prides itself through careful planning on being able to promote from within thereby providing long and … more »
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April 28, 2014
Nielsen, Radio Goes On ROI Offensive With Advertisers, Marketers
In an effort to tout NIELSEN CATALINA SOLUTIONS' study that found evidence that Radio provides a healthy ROI (NET NEWS 4/25), the ratings company and the ADVERTISING RESEARCH FOUNDATION (ARF) hosted an event titled "NIELSEN Cracks the Code on … more »
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April 29, 2013
Study: Global Ad Expenditure To Grow 3.9% In 2013
ZENITH OPTIMEDIA predicts global advertising expenditure will grow by 3.9% in 2013, reaching $518 billion by the end of the year. As has been the case since the start of the economic downturn in 2007, Rising Markets is expected to grow by 8.2% on average … more »
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August 3, 2012
Power Of Urban Radio Forum Set
KIZART MEDIA PARTNERS INC. will host its 12th POWER OF URBAN RADIO FORUM in partnership with THE NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS (NABOB) THURSDAY, SEPTEMBER 27th at THE OMNI HOTEL in WASHINGTON DC. Included in the forum will … more »
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June 19, 2012
WCBS-A, WQHT Win 3 NYSBA Awards Each
Among the winners of the NEW YORK STATE BROADCASTERS ASSOCIATION's 46th annual Awards for Excellence in Broadcasting, given separately to stations in the NEW YORK CITY market, medium markets, and small markets at a MONDAY night ceremony at BOLTON … more »
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June 19, 2012
ZenithOptimedia Sees Ad Revs Rising 4.3%, With Network Radio Up, But Slowing Over Three Years
ZENITHOPTIMEDIA's latest forecast expects adspending to grow to 4.3% to $502 billion by the end of 2012, a slight downgrade of the 4.8% growth forecast in MARCH. QUADRENNIAL events such as the OLYMPICS and the Presidential election are expected to add … more »