Net News search results for: zenith
-
March 14, 2012
Zenith Optimedia Raises Forecast To 3.6% Growth
ZENITH OPTIMEDIA raised its forecast for advertising growth in the U.S., with the biggest growth expected to happen in cable TV and the Internet. MULTICHANNEL.COM reports "the media buying agency projects a 3.6% increase in total U.S. ad spending … more »
-
December 22, 2011
Katz 360 Drops Pandora As A Client
In the latest repercussion following the furor over comparing and contrasting audience measurements of terrestrial radio and Internet radio, which led to ARBITRON's "clarification" of its planned total audience measurement service (NET NEWS, … more »
-
October 6, 2011
ZenithOptimedia Announces Organizational Promotions
ZENITHOPTIMEDIA TODAY (10/6) announced the promotion of NEIL ASCHER to Managing Director/President Diversified Services for ZENITHOPTIMEDIA/NORTH AMERICA. In this newly created position, ASCHER will oversee core diversified businesses operated by the … more »
-
October 4, 2011
AdWeek Is Underway In New York
The eighth annual ADVERTISING WEEK events are happening in NEW YORK CITY, with more than 30 panels on the opening day YESTERDAY (10/3). ADVERTISING WEEK continues through FRIDAY. THE NEW YORK TIMES covered ZENITHOPTIMEDIA CEO TIM JONES, who told those in … more »
-
October 4, 2011
ZenithOptimedia Sees Radio's Percentage Of Ad Spending Slipping Through 2013
ZENITHOPTIMEDIA has made a small reduction to its forecast for global ad expenditure growth in 2011 to 3.6%, which is 0.5 percentage points less than the forecast it made in JULY. The slowdown in economic recovery in the developed markets, coupled with … more »
-
July 21, 2011
Arbitron Sees Revenue, Income Increases For Second Quarter
ARBITRON second quarter revenue rose 8.4% to $95.7 million, due primarily, the company said, to the commercialization of the Portable People Meter service in the final 15 markets in the second half of 2010, PPM price increases, and the UNIVISION PPM … more »
-
July 19, 2011
Starcom MediaVest and ZenithOptimedia Renew With Arbitron And Scarborough
ARBITRON has signed a multi-year ratings and software contract renewal with STARCOM MEDIAVEST and ZENITHOPTIMEDIA, part of PUBLICIS GROUPE, one of the largest brand communications organizations in the world. The contract provides access to the monthly … more »
-
July 13, 2011
ZenithOptimedia Sees Global Ad Spending Slowing
ZENITHOPTIMEDIA, part of the PUBLICIS GROUPE, is reducing its forecast for 2011, citing factors ranging from rising oil prices to European debt woes. THE NEW YORK TIMES reports ZENITHOPTIMEDIA, called for worldwide ad spending this year to increase 4.1% … more »
-
December 6, 2010
NY Times: Forecasts For Ad Spending Turn Upward
Ad spending looks to end 2010 on an upturn, reports THE NEW YORK TIMES, which writes industry forecasters "are projecting better results for 2010 than initially expected. And they are mostly seeing better days ahead, spending-wise, for next year as … more »
-
July 14, 2009
Ad Revs Will Drop 14.5% Says Magna Global
U.S. advertising revenue may drop 14.5% this year and continue to decline until an economic recovery sparks growth near the end of 2010, MAGNA GLOBAL said. BLOOMBERG reports MAGNA's Forecasting Dir. BRIAN WIESER expects "revenue may fall to $161.4 … more »