Net News search results for: zenith
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December 9, 2008
Despite Overall Decline, Internet Ads Projected To Rise
Online will be the one bright spot in what will otherwise be the worst advertising recession since 2001, two of the industry's leading forecasters predicted in new reports released early this morning. MEDIAPOST reports that while online ad spending … more »
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July 1, 2008
Forecast: Advertisers Continue Shift Online
The same forces that will drive down ad spending among NORTH AMERICAN and EUROPEAN marketers in the coming years will also spur an uptick in global ad spending online, according to a revised ad forecast released yesterday by ZENITHOPTIMEDIA. CLICKZ.COM … more »
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June 23, 2008
FM Stereo Innovator Carl Eilers Dies
CARL G. EILERS, the "Father of Stereo FM Radio and Stereo Television Sound," died suddenly FRIDAY (JUNE 18th) of an apparent heart attack in his RIVER FOREST, IL, home. He was 83. A native of FAIRBURY, IL, EILERS became known for pioneering … more »
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December 7, 2006
Arbitron Prepares New York For PPM Rollout
Approximately 200 NEW YORK radio and advertising executives attended an ARBITRON breakfast briefing in MANHATTAN today (12/7) to provide its customers with an overview of converting from paper-and-pencil diary measurement to the PORTABLE PEOPLE METER … more »
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December 5, 2006
Analysts, Agencies Predict Moderate Ad Sales Growth For 2007
Analysts and agencies began to release their annual revised advertising market forecasts MONDAY, and most of the early predictions peg 2007 ad-sales growth in the 2%-5% range. Among the predictors was UNIVERSAL MCCANN's BOB COEN, who told the UBS … more »
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October 2, 2006
WSJ Report Tracks Progress Of Clear Channel "Blink" Ads
How are CLEAR CHANNEL's "blink" two-to-five second spots faring on MADISON AVENUE? The WALL STREET JOURNAL says that they've been sold to about 12 national advertisers so far, at rates 18% to 21% of a standard 60 second spot for a 5 second … more »
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February 16, 2006
Arbitron Signs Up Zenith Optimedia For PPM
ZENITH OPTIMEDIA has signed a multi-year agreement with ARBITRON to use its PORTABLE PEOPLE METER (PPM) to plan and buy radio. ZENITH national advertisers include: TOYOTA, SPRINT, GENERAL MILLS, JP MORGAN CHASE, and VERIZON WIRELESS. "We are … more »
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January 11, 2006
RAB Announces "Media Buyers" Panel Participants
The RAB has announced that INITIATIVE MEDIA EVP JANICE FINKEL-GREENE, ZENITH MEDIA SERVICES SVP/Radio MATTHEW G. FEINBERG, MINDSHARE Pres./Local Broadcast KATHY CRAWFORD, and LOVE ADVERTISING VP/Media Services TAMMY GUEST will make up the all-star panel … more »
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December 6, 2005
Universal McCann Reduces 2005 Ad Spending Projection
UNIVERSAL MCCANN Dir. of Forecasting BOB COEN told the UBS MEDIA WEEK CONFERENCE MONDAY (12/5) that the agency has reduced its projection for 2005 American ad spending to 4.6% ($276.01 billion) with national up 6% but local up just 2.3%. The previous … more »