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Pump it up
January 7, 2014
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Food and fitness; that's what appears in larger font in women's articles right now. Getting fit and staying well are top of mind. My girlfriend Dawn had accepted the challenge to train for a marathon this year, a Disney marathon, 29 miles. The catalyst for this commitment is her sister, who invited her to train as a team. The goal is really for them to spend consistent, quality time together and cross the finish line at a cool event later this year. Mull this around as you entice and do your own 30 Day Challenge or new listener campaign. Or perhaps lace up your Nikes and run with her.
*She thought: women are invigorated by the sense of newness that the year brings, but require support for the goals they have laid out.
She buzz words
Fun run
Training
Retirement fund
ReceiptsShe could be a
Optical Surgeon
Dry cleaner
Cafeteria worker
College bursarRight now she could be
Cleaning out her wallet
Balancing her budget
Straightening up her closet
Donating to GoodwillShe's thankful for
Getting it before traffic hits
Surprise sale items
A short line at the DMV
Having her holiday expenses paid off• Get more She Prep at www.ShePrep.com
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