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Root For The Home Team!
July 9, 2019
Have an opinion? Add your comment below. I have a challenge for you: become your city's official Staycation Station. Could it get more local? There's still time on the summer calendar. Car and cruise giveaways are great, but if the goal is local, local, local, why not be intentional about giving away staycations and following the people who win these experiences in their city and sharing their fun. Even with a well laid out summer plan, you must have things happening in town that you can capture along with families in need. The endorsement possibilities are big with this too (yes salespeople I think about you as well)
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I have a challenge for you: become your city's official Staycation Station. Could it get more local? There's still time on the summer calendar. Car and cruise giveaways are great, but if the goal is local, local, local, why not be intentional about giving away staycations and following the people who win these experiences in their city and sharing their fun. Even with a well laid out summer plan, you must have things happening in town that you can capture along with families in need. The endorsement possibilities are big with this too (yes salespeople I think about you as well).
Let's take it a step further: look at what you're giving away and make it a shareable "I want that too" moment. Last week I had six giveaways during a four-hour show, and all my prizes were for fun local happenings. A hotel and dinner plus a gas card and tickets to Six Flags, a Major League Baseball game complete with parking and food, or a few nights at a hotel with a swimming pool that kids will love are all awesome, wow prizes that could be THE thing for a family of four, or singles, too. Then, when you have the winning call, share the contest content on social media. Listeners get happy to hear their town celebrated and families enjoying it and are in turn inspired to listen and win.
Most families don't see the sights in the area they live unless they have to play tour guide for visitors. Living your best life right at home could be a home run waiting to happen. Unless you're playing for The New York Yankees, then the home runs are a given. I'd love to know what team you root for, find me @bethbacall.
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