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Just Right
October 30, 2012
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Simple ... topical ... relevant ... caring ... "in the moment." American Express is first-class all the way.
At a time when everyone was buzzing about how social media was making the biggest impact during Hurricane Sandy (and yes, more than radio), remember there is always room to be personal and human -- in the moment -- without focusing on who follows, posts, comments, or re-tweets.
Hubbard's Drew Horowitz taught me years ago, "first-class or no class," and this is a great example of what that means at a time when it matters most.
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