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Creating Something From Nothing
October 25, 2022
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This is what you’re asked to do every day at work.
You start with a blank canvas, unless something earthshaking has happened overnight.
But you don't really start with nothing.
You start with your unique perspective on everything that happens around you.
You start with opinions and a voice unlike any other, not just in timbre and quality but in volume and inflection.
It's your uniqueness, your weirdness…that makes you worth hearing.
Liners will never replace that, no matter how short listening spans become.
Create. Dazzle me. Surprise me. Move me. Entertain me.
That’s the job, isn’t it?
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