15 Seconds Of Lame Is Still Lame

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By Perry Michael Simon

15 Seconds Of Lame Is Still Lame

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More TV commercials run 15 seconds rather than 30 seconds, a concession, they say, to shorter attention spans. Really? It's not like it saves a lot of money -- the spots cost about the same either way -- and it's not like it shortens the commercial breaks, because it doesn't. So, are people really unable to watch something longer than 15 seconds nowadays? (USA Today)

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About The Author

Perry Michael Simon

Perry Michael Simon is Vice President and Editor/News-Talk-Sports/Podcast for AllAccess.com and the former Program Director and Operations Manager at stations like KLSX and KLYY (Y107)/Los Angeles and WKXW (New Jersey 101.5)/Trenton. He's been on-air and written stuff for TV and websites and other stuff he doesn't remember all that well. He can also be found at Twitter, Facebook, Instagram, and pmsimon.com, if you're so inclined. In addition, he's the former Editor-in-Chief at Nerdist.com and Director of Programming at the Nerdist Podcast Network.

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