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Every once in a while, you get a hopeful article like this trumpeting how marketers are finally coming around to targeting aging boomers. Yes, we've been down this path before. Yes, boomers have disposable income even though they're over 50. But every once in a while, advertisers loosen the purse strings and throw money into media targeted to older boomers, and then they stop that and move the money back to targeting the 18-49s. Never fails. (USA Today)
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