-
Or How People Turn Into D-Bags The Moment They Don An Ed Hardy T-Shirt
-
A study -- we're getting a lot of studies again -- says that people tend to change their personality to match the "personality" of a brand they like. The example is how a middle-aged, middle-class suburban person can become a leather-clad tough guy when they buy a Harley. Or how people start dressing and acting like hipsters when they buy Apple gear. (MSNBC)
Have an opinion? Add your comment below.