You Need A Decent Movie And A Thick Skin, Too

So the "Atlas Shrugged" movie kinda bombed," and the producer's blaming the movie reviewers and petulantly saying that he won't be funding Parts II and III. Dude... whether the movie's any good or not, you can't expect big box office if you don't market it other than by word of mouth among the hardcore conservatives and libertarians. The rest of the world isn't going to see a movie -- let alone one labeled "Part 1," telegraphing that they'll have to pay more to see the rest of the story -- if you don't do any marketing or have any familiar stars. (Los Angeles Times)

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