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If They'd Done This With The McDLT, It Would Still Be Around
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McDonald's has this McRib thing down pat. Once again, they're bringing back the dreaded McRib "for a limited time." That's smart. Some people might think that it would be a good idea to bring the sandwich back on a full-time basis, but this way, they maintain the demand. People want what they can't have all the time. And if it was a regular item on the menu, people might realize that it isn't very good. (Los Angeles Times)
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