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Or You Could Stop Eating Fatty Foods And Reduce Your Cholesterol That Way
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The patent on Lipitor is expiring, so Pfizer is facing generic competition for its cash cow, and it's not going down without a fight. They're distributing discount deals left and right and cutting deals with insurers and doing whatever they can to keep people buying Lipitor instead of the generics. Worst is that they're offering special discount deals for insurers and pharmacists only if the pharmacists agree not to distribute the generics for six months, thus blocking some people who WANT to go generic from doing so. Not sure why they're willing to slash prices to below the generics, thus doing to its profits what the generics will do anyway, but desperate times call for desperate measures, I guess. (AP via San Francisco Chronicle)
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