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And They Surely Got More Attention Than If The Thing Went As Intended
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Coca-Cola's Australian operation thought it would be fun to have a thing on its Facebook page where fans would post one word at a time to create a narrative, and they assumed the result would be something about how great Coke is. Instead, the result was that users began to profanely attack each other. They should have seen it coming. It is, after all, the Internet. (Sydney Morning Herald)
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