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Not In Their Marketing Plan
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So, you make a product, and suddenly it becomes a minor part of a major tragedy and sales go up. How do you react? Ask the folks who make Skittles. After the Trayvon Martin case, people began buying Skittles as a tribute. The company, mindful not to appear to be trying to capitalize on a death, is laying low. And now activists are demanding they donate some of the money they're making from the increased sales to Trayvon-related groups. Should they have to? They didn't exactly ask for this. (New York Times)
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