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Cost Plus A 2 Percent Markup. Take It Or Leave It
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Technology plus a bad economy means that people, now able to access instant data on how much things really cost, are haggling more at the store. Do you do that? I don't, but I'll admit to whipping out the iPhone and scanning a bar code to see if the price on the shelf is fair. But if it's a matter of, well, I can save 75 cents plus $2 in tax if I order it from Amazon, I'll just buy it there. Nothing like instant gratification. (New York Times)
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