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I'll Have A Cup Of Maxwell House EXTREEEEEME
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This article is about "old brands" trying to be more relevant to young consumers, and they mention Wheat Thins and Pepto-Bismol and Planters and Oral-B, and I wonder, while, yes, they've all been around for a long time, do people really think of them as uncool and old? Why do Wheat Thins need to be hip with "extreme" flavors and a postioning alongside chips as "salty snacks"? How do you make a peanut hip? (By pushing the healthy-nutrition angle, they say) (USA Today)
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