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Making Sears Look Good
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So, how is that new format at JC Penney going? So far, it's a disaster. The stock crashed almost 20% after the store chain stopped paying dividends and showed a huge first quarter loss blamed on the new no-sales, everyday-prices position. Also, they blew off the former shoppers who went there because of the sales and coupons, and didn't attract anyone new. And the marketing just reminds you that you like Target better. (AP via Atlanta Journal-Constitution)
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