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So, When DO I Say 'When'?
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Anheuser-Busch has been running the "Know When to Say When" PSAs for 30 years. Alcohol ads all have a "drink responsibly" tag. So... does this stuff work? I doubt it -- alcoholism is alcoholism, and all of the negative reinforcement in the world isn't going to stop people from drinking and driving. But it makes people feel like they're doing something, and it can't hurt the alcohol companies if somebody sues them. (USA Today)
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