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The Choice Of A New, And Suddenly Somewhat Less Wealthy, Generation
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Soccer superstar Ronaldinho signed a deal with Atletico Mineiro in Brazil, and you don't need to know that. What you need to know is that he a) is internationally known, b) had a huge endorsement deal with Coca-Cola, and c) drank a Pepsi on camera when he signed his new deal, because Pepsi sponsors Atletico Mineiro. And that was enough to lose his Coca-Cola deal, $750,000 a year for two more years. Hope it tasted EXCELLENT. (San Francisco Chronicle)
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