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Snooze Along With Jimmer
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With Arco out and Power Balance out, the Sacramento Kings' arena needed a new sponsor, but you're not going to get a big national sponsor when you have an antiquated arena and a team that's halfway to Seattle or Anaheim or Vegas or Kansas City or wherever. So you get a big local retail chain to sponsor the place, and since the supermarket chain Raley's already sponsors the minor league ballpark, there was one other option. Hence, it's Sleep Train Arena, after the regional mattress chain. And, thus, a torrent of jokes are coming involving the Kings sleepwalking through games, fans falling asleep, the team being put to sleep. It's coming. (KCRA-TV/Sacramento)
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