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Half-Price Massages And 2-For-1 Sushi Just Aren't A Business Plan
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With the ouster of Groupon's founder, it's time once again to muse upon how the once-red-hot daily deals category went so bad so fast. I think it was investors and media types overestimating people's desire to buy discount certificates to nail salons, combined with the fact that nobody using a certificate seems to come back to shop at full price. So it's money-losing advertising that doesn't work. There's quite the business plan. (If your station's deeply involved with SweetJack, you might want to skip this one) (CNN)
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