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Wonder How Much He Paid For The Casket
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Dead: the guy who started 99 Cents Only, The Los Angeles-based chain that revolutionized the dollar store. He says he came to him when he discovered that he's stores would sell more at $.99 then they would at $.98 or $1.01. For some reason, many incense is a magic number. We've known that it helps when you price something at, say, $19.99 rather than $20, but that 99 seems to have some special resonance with consumers. (Fox News)
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