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Go Ahead, Call It A 'Sweet Ride.' He's Heard It Before
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You've heard about the Candy Cab in New York by now, because it's been covered all over the place, including, I think, right here. Why does this cab driver fill his taxi with free candy for riders? Well, it is a marketing strategy, and he gets people specifically calling him for rides, so that works. But it's expensive to do what he's doing, and there's a secondary reason: his son, born with a congenital heart defect, died at the age of only 18 months old. The cab driver decided to fill his taxi with candy to help people feel good, inspired by his own actions in bringing coffee and donuts for the nurses and doctors at the hospital where his son was being treated. The candy thing is the way he likes to give to others. That's both sad and wonderful. (New York Times)
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