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So It'll Be Easier To Tell It From Sh-t
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This is weird: The Shinola brand, once a major shoe polish company associated with a famous dismissive and profane saying ("you don't know sh-t from Shinola") and long gone, is being reactivated, but not (initially) for polish. No, it'll be on watches. Because... well, I don't know what "Shinola" has to do with watches. But they may make little tins of shoe polish, too, later. (Los Angeles Times)
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