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Pay-What-You-Can Wasn't Supposed To Be Pay-What-You-Want
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Panera Bread's pay-what-you-can meal deal? Well, they're ending it, and they'll bring it back only as a seasonal thing. Turns out that people didn't behave as the company hoped. They realized, too late, that their restaurants tend to serve more affluent areas, and those folks were just treating themselves to bargains, as opposed to poor people having access to a good meal. They still have five whole cafes that are pay-what-you-can, but they're nonprofits, so those will continue. (NBC News)
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