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I'm Putting In My Claim For Beer-Coffee 'Boffee.' Or 'Ceer.' Whichever
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The cronut wasn't enough, so Starbucks announced a "duffin," a cross between a donut and a muffin. But a tea shop in London claims that it invented the duffin, and it's war via social media. The battle isn't over the uniqueness of the item -- lots of bakers have done a version -- but the name, which the tea shop says its customers devised and which Starbucks is trying to trademark. And in a social media war, the little guy always gets the bigger benefit. (Los Angeles Times)
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