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King Of Crunch
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Dead: Todd Mills, of brain cancer, at the way-too-young age of 41. Who? He's the guy who wouldn't take no for an answer and lobbied, with letters, calls, and a Facebook page, for the creation of the Doritos Locos Taco. He used to use Doritos as taco salad bases and kept nagging Frito-Lay to make Doritos taco shells. Eventually, Taco Bell thought it seemed like a good idea, flew him out to California to test it, and the rest is billion dollar history. Not that he got anything out of it but tacos, but he never asked for anything more, anyway. He was, in regular life, a husband, father, Photoshop whiz, and VP of Media and Information Technology for the Little Rock Regional Chamber of Commerce, so he was doing OK anyway. And Taco Bell gave $1,000 to the fund to cover his cancer bills. (USA Today)
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