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Are Fries Extra?
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Publicity Stunt Alert: Umami Burger, the L.A. chain of upscale fancy burgers -- they have strange toppings and charge a lot -- has opened one in San Francisco, where they're offering a $65 burger, called the M.N.O. Burger -- "money's no object." Nobody's going to order one, are they? Wagyu beef with white truffles and a port wine reduction. At their New York location, it has foie gras, too. Bet it tastes lousy but nobody paying $65 would ever admit that. (SFGate.com's Inside Scoop SF)
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