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I Once Posted A Video Of A Rat Running In Circles. Can I Sell That For Anything?
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Doubt that online video is a business? Disney just bought Maker Studios, a big YouTube content provider, for half a billion, plus performance bonuses that could double the price. But this is a futures play -- original online videos are still not making a fraction of what traditional media makes, and you're at the mercy of fads and fickle youth tastes. But it IS a big deal, and getting bigger. If you're traditional media, you have little choice but to join the crowd where it is now, and that's online. (Re/code)
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