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How There's Not A Good National Cheesesteak Chain, I Don't Know
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Turning 30 years old: Rita's Water Ice, the Philadelphia sweet-treat chain that you might know as Rita's Italian Ice because only those of us who have lived in Philadelphia call that stuff Water (pronounced "wooder") Ice. (Yes, I know ice is frozen water. I didn't name it.) Anyway, the chain didn't invent Italian Ice, which was around, of course, way, way before them. And they didn't invent frozen custard, their other specialty (and what I always get when I go there). What the guy who founded the chain did was to take a familiar local commodity that everyone likes and knows and turn it into a chain that's now pretty much everywhere. He did it in 1984, which means that it's still possible to create a national chain for something that we take for granted. (Philadelphia Business Journal)
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