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And People Still Set Careless Fires, So He Has A Lot More Work To Do
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Quietly, without fanfare, Smokey Bear turned 70 last Saturday. (Not Smokey THE Bear, as much as we all think that's his name.) The campaign started in 1944, and a real-life Smokey, rescued from a fire six years later in New Mexico, became a big deal at the National Zoo. And we all know the tagline, right? (KOAT-TV/Albuquerque)
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