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Snap and Crackle Are Pooped
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I think we've talked about this before, but the New York Times is on it, so let's discuss the fading fortunes of cereal. It's a combination of preferring faster options, people reducing sugar intake, the growth of yogurt as an option... a zillion trends. And Millenials are apparently more likely to snack than sit down for three squares per day. Have we reached the end of the cereal line? (New York Times)
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