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And I Might Still Be The Only Person Left Who Doesn't Like Bacon
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Did you notice when, a few years ago, America suddenly started to crave all things bacon? It seemed strange if you thought about it: One moment, everyone's on a health kick, eschewing meat and fat. The next, we're all celebrating a cured, fatty, not-good-for-you substance. What happened? Well, bacon fans, you were manipulated by a behind-the-scenes B-to-B marketing campaign. Seems that since the 1980s, bacon was on the ropes, battered by health concerns, and the "Other White Meat" campaign was so successful for lean pork cuts that pork bellies -- bacon -- plummeted in value. What to do? Spend money getting restaurant to put bacon on (now lean, well-done) burgers and sandwiches as "flavor enhancement." They started with Hardee's, then when precooked bacon became easier (no smoke, y'see), more restaurants were recruited. Once that happened, celebrity chefs jumped on board, social media did the rest, and now you have bacon toothpaste, bacon ice cream, bacon everything. Of course, if you didn't love it and eat it, it wouldn't have worked. (Bloomberg Businessweek)
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