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You COULD Just Drink Half Of A Regular Sized Can. But You Won't
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They say that Coke and Pepsi are now offering smaller bottles and mini-cans because people want smaller portions. (Remember, Pepsi bottles were once 12 ounces and that was, as their jingle went, considered "a lot" compared to the competition.) What it doesn't say is that if they charge not that much less than the 20 ounce bottle for 16 or 12 ounces, the profit margin is higher. There's money in giving you less, right along with the health part. (AP via Kansas City Star)
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