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They're Lucky He Didn't Say 'My Feet Hurt. Kill Me Now'
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You know and love Nike's slogan "Just Do It." Ever wonder how they came up with it? Turns out that ad guru Dan Wieden was inspired by Gary Gilmore's last words. Gilmore, just before his execution, said "Let's do it." Wieden adjusted it and there's your legend. (Sydney Morning Herald)
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