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Bring Back Wetsons
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Two stories about someone trying to buy and restore an old brand: In one case, a company has bought the SkyMall brand and intends to sell SkyMall branded chotchkies at airport gift shops. Do you think of SkyMall as meaning "quality" or "things I wouldn't buy at gunpoint"? And then there's the blogger who may just have beaten Del Taco in a battle over the trademark for Naugles, the old California Mexican fast food chain that was assimilated into the Del Taco Borg years ago. People here have great nostalgia for Naugles' brand of super-Americanized Mexican items and their sauces, and the blogger, who's been serving up stuff based on Naugles recipes at events in Orange County, may have designs on bringing the whole thing back. That's dedication. What other fast food brands and menus do you miss? (Bergen Record; Orange County Register)
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