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They're Marketing It With Relish (rimshot)
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So you're Heinz and you make mostly old reliables like ketchup and pickles that are steady performers but hardly growth products, and you've tried wacky flavors and colors of ketchup to try to spark some interest in what you do. What's the next move? Well, mustard, apparently. They're reformulating mustard and giving it a big marketing push. Like anyone needs anything other than Gulden's. (Pittsburgh Post-Gazette)
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