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Yet I Still Remember The Maroone Ford Call To The Bullpen On Marlins Telecasts
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This article analyzes whether corporate sponsorships work, like naming rights to stadia and events and, oh, I don't know, radio studios. The conclusion: Not so much. But I think it depends on the situation -- I would think that established and familiar naming rights deals in some cases help remind people of a business, like Staples Center or Petco Park or that kind of thing. But the return on investment has to be pretty weak overall. And when it's something like sponsoring a crappy bowl game, it might actually hurt your brand. (Science of Us/New York Magazine)
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