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They Put Some In A Microwave Oven, Right? Because That's What You Do With Peeps
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EASTER CANDY ALERT: Just-Born is launching a digital social media campaign to pitch Peeps to Millennial moms. Apparently, they feel they've locked up the older mom business but Millennials aren't as into Peeps, so they need to do some wannabe-viral videos to get them interested in bitter marshmallow chicks for Easter. Hey, maybe Millennials have better taste, didja think about THAT?!? (Okay, so I'm not much of a Peeps fan. I DO like their Goldenberg's Peanut Chews, so there's that.) (New York Post)
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