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Mystery Is Marketing, Too
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The Man Booker Prize is Britain's top award for literature, and among the finalists this year is a book by an anonymous author. By "anonymous," I mean that she writes books under a pseudonym and then that's it -- she does not want to be identified at all. All anyone knows is that she's Italian and writes acclaimed books under an assumed name. She wants her privacy. Some of you use air names, but you don't then hide; there are pictures of you, people hear your voice, you exist. Can you understand someone who creates art and doesn't want to be identified as the creator at all? (BBC)
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